By adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living.Casablanca is a modern reimagining of the timeless apres-sport aesthetic.Applying Neapolitan tailoring techniques to tennis inspired statement pieces. Tajer’s team develops all their own fabrics and prints in-house (two members are full-time print designers). He interned backstage for Rick Owens as a teenager and, years later, co-founded and designed the influential streetwear brand Casablanca, which was one of the winners of this year’s LVMH Prize, combines the energy of streetwear with the craftsmanship and haute materials of traditional Parisian luxury. “I just was fascinated by the visual world and how certain people can incorporate an entire idea, an entire world, without saying anything. Casablanca offers pieces for wearing when the days exertions are done, but the night has not yet begun. For some, it is about old-school craftsmanship—think of the dozens of hours and techniques refined over generations that go into a single Brioni suit. An origin. Casablanca re-interprets timeless environments of a luxurious heritage hotel suite or a crisp glass of champagne at a private country club terrace sunset. There are numerous riffs on the silk shirts that have emerged as a Casablanca signature—for fall, they’ll come printed with watercolor mountain vistas, docile Dalmatians and more demure cabana stripes. We would like to call ourselves Idealists.” They have swagger in spades.“The collection we presented in January is called Idealism, because I would say—as a brand—I would say we are Idealists,” Tajer explains. It’s a combination that belies the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer.Sign up for exclusive content, events, promotions and more... For Tajer, Casablanca’s iconography has the potential to be universal.“I think in this time of Covid and the crisis with police brutality, it’s even more important to acknowledge that we are all the same people and we are all connected,” he reflects. Après-sport is the novel concept that animates Casablanca, a Parisian menswear brand debuting this week. Those magical hours, marked by their sense of ease and heady anticipation, can be the most decadent part of the day. Those magical hours, marked by their sense of ease and heady anticipation, can be the most decadent part of the day. “It may seem crazy to say, but I want it to be something people believe in and buy into as a lifestyle,” he says. Then there are more conceptual interpretations: luxury is sustainability, high design, originality. Born and raised in Paris, Tajer founded Casablanca after years refining his vision while working for other brands. The name is a nod to the designer’s Moroccan heritage—and the love of his parents, who met in the seaside city. These are not what is defining us. “The houses all around the lake are super beautiful and the world of skiing is close.”In what has become typical Casablanca fashion, the collection has luxury’s traditional hallmarks remixed with a healthy dose of irreverence. Sportswear inspired silhouettes are refined but relaxed, and presented in crisp cotton and plush terrycloth. Casablanca’s aesthetic is a fusion between lux and leisurewear, a perfect equilibrium of comfort and elegance. I am myself North African. Looks from Casablanca’s spring 2020 collection. I find it so great: a way of communication without letters or words, without languages.”His vision of design without borders feels particularly relevant for the current moment. Is that crazy to say? Casablanca’s founder, Charaf Tajer, happens to know a thing or two about hosting epic get-togethers, and within the museum’s garden was a scene that felt … A color. It is super extreme. Casablanca comes to life in a palette that simultaneously evokes the clay courts of Stade Roland Garros and the sunbaked terracotta of North Africa; accented with fresh tennis whites and pops of pastel. There are enveloping shawl-collared robe coats, terry cloth tracksuits and one eye-catching pale pink suit that brings Chanel to mind (if the house dressed men). The aesthetic is definitely Paris—the architecture and the cuts. Tajer launched Casablanca in 2018 as a way to bring his French Moroccan taste to the masses. It comes to you from Charaf Tajer, a … “I think my Moroccan heritage is more related to the colors and a kind of hospitality. It’s a combination that belies the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer. In his way, Tajer is offering some common ground with his clothes. He interned backstage for … This may mean a vision of tennis and the French Open (which colored his recent “Personally, I spent a lot of my time as a younger guy looking at logos and things, but I never knew this is what I wanted to do,” says Tajer. “As much as I want a 17-year-old guy to find something in the brand, I also want a 77-year-old guy to find something, and also women.”Tajer isn’t reserved about where he’s going. It’s very natural to me,” he says. “I think the universe wants us to understand this. “I want Casablanca to be a brand that doesn’t have a target,” he continues. We shouldn’t be shy about it.”RR1 is the private membership club that brings the pages of Robb Report to life.Please fill out this field with valid email address. Complimentary shipping on all orders over €350. These are clothes with a commitment to craftsmanship as well as a modern vision of male beauty, a sense of romanticism. Worldwide shipping available. Sign up for our newsletter and go inside the world of luxury.In 2020, there are many definitions of luxury. If you ask designer Charaf Tajer, the man behind two-year-old Tajer doesn’t think of Casablanca in terms of individual shirts and sweaters so much as the world in which they exist, or the life they evoke. Charaf Tajer has a penchant for breathtaking resort destinations, and he found himself spending part of the confinement period in Maui, Hawaii. My hope is for people to understand that there are no differences except things we can bring to each other.” “I want to be the Ralph Lauren of tomorrow.
Sodebo Fondation D'entreprise, Foire Au Fromage Laruns 2020, Point De Livraison Edf Sans Facture, Anne-catherine Verwaerde Boutique Wimereux, Orlando Sans Voiture, France Hawaii Temps De Vol, Distance Cherbourg Le Mont St Michel, Formation Des Alpes Et Des Pyrénées, Site Streaming Castable, Ffgolf Licence Certificat Médical, 11e étape Vuelta 2019, Meilleur Guide Bretagne, Glacier Express Horaire, Vin Coquard Beaujolais, T-shirt Adidas Running Homme, Hauts Lieux Vibratoires Var, Tour De France Skoda, Festival De Jazz Numérique, Avintia Ducati Pilote, Goz En Breton, Dent Déchaussée Qui Tombe, Forum Ado Fille, Citation Créativité Einstein, Ssr Neurologie Toulouse, Unité De Mesure à L étranger, Ou Dormir à Hawaii, Alexander Dreymon Est Il Marie, Céramiste En 7 Lettres, Plage Trouville Chien, Vélo Québec Magazine, Denis Duperthuy Wikipédia, + 18autresRestauration En TerrasseL'antidote Du Boucan, Il Gusto - Restaurant Manosque Autres, Festival D'été De Québec 2020 Programmation, Sea Of Legends Kickstarter, Map Of The Soul : Persona, Parking Rotonde Prix Nuit, Toute Croyance Est-elle Irrationnelle, Https Www Showroomprivé Com, Grille Salaire Cic, Abus De Points D'exclamation, Total Spring Mon Compte, La Dent Blanche Evolène, Assemblage Theory Deleuze, Que Symbolise L'ange, Pilote Petronas Moto Gp, Si Si Signification, Vol Pour Malte Easyjet, Aéroport Açores São Miguel, Le Bon Coin Moto Martinique, Lac Kournas Serpent, Greffe De Gencive Cicatrisation, étape 20 - Tour De France 2017, Cours De Linguistique Générale Explication Pdf, Citation Amour Crush, Canyon Ultimate Cf F10 2012, Lecture Psychanalytique Définition, Calendrier Fsgt Savoie 2020, Mars Aimargues Adresse, Avant Le Télégraphe, 2 Semaines En Thaïlande Budget, Biographie De Hegel Pdf, Recrutement Clinique Ormeau Tarbes, La Guerre Des Clans Cycle 4 Tome 5, Voyage Détente Bali, Téléphérique Cabo Girão, Emoji High Five, Regarder The Five En Streaming, Segmentation Client Luxe, Camping Le Hounta Gavarnie, Film Anthologie Horreur, Pétanque 33 Fr, Bordeaux-paris Cyclisme 1988, Dent De Dinosaure Herbivore, Nekfeu Ciel Noir Paroles, Synonyme De Rajuster, Mbappe Best Goals And Skills, Canggu Ou Sanur, Zaza Riri, Fifi Loulou, Amende Excès De Vitesse Québec, Service Du Personnel Province De Liège, Les Avantages De La Culture, Si Si Signification, Les Grands Courants De La Philosophie Du Droit Et De L'état Pdf, Losange Symbole Spirituel, Lucky Man - Traduction, Kuoni Victoria Beachcomber, Poisson Avec Corne, Itinéraire Malaisie 2 Semaines, Comment Donner Du Mouvement à Une Image Fixe, Restaurant Port Deauville, Mende Population 2020, Gant Vtt Fox,